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北京市商业健身俱乐部开展现状调查与分析
ABSTRACT
Along with the vigorous development of the reform and opening up in
China, peoples living standards continue to improve, the pursuit of
health, the high quality of life of a modern lifestyle. Under the
background of national energetical support, our fitness market rapid
development, people growing demand for commercial fitness club. This
research through to the Beijing commercial fitness club operators,
fitness coaches, management of members and the club itself, in order to
understand the current situation, the Beijing commercial fitness club
can better meet the needs of people scientific fitness and healthy living,
promote the development of sports industry in Beijing.
This article USES the literature material method, field survey method,
questionnaire survey, expert interviews and other research methods, on
the current situation of Beijing commercial fitness club to carry out
investigation and research. Research results show that:
1. Relevant government laws and regulations, policy lagging, the
sports market management mechanism is not sound, the management
responsibility unknown, coupled with the lack of sports market management
experience, make people access to the fitness club for consumers
enthusiasm is not high. Suggested the government macroeconomic
regulation and control the problems arising from the management,
supervision and standardize its operation process.
2. The convergence of Beijing commercial fitness club management
course is larger, the lack of characteristic projects, the lack of service
quality, management and master of none, all needs to be improved.
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