Gossip of the two health care market- the relationship between advertising and public relations.doc

 PAGE \* MERGEFORMAT 5 Gossip of the two health care market: the relationship between advertising and public relations There is no doubt, the authors make a valuable question: PR is indeed very important! We also do not have to engage in analysis of those abstract concepts, I believe that come here is the real school of the brothers are most common. Therefore, we also talk about practical issues. Looking at various industries, China is only one true master of public relations. Which do you think is? My answer is that Haier! Hehe. From management to product, to the strategy, Haier is China’s super-class innovative concept and public opinion experts, the output of experts. 1, may I ask what is PR? Host a party gift is to do public relations? Hurried out of the crisis to resolve is called the PR do? These of course are the basis for the content of public relations. However, the public relations excellence What is it? Please move about their brains, their own think. You want to get right, let us not digress, back to that health care products. Speaking of health care products public relations expert who is about 100 100 individuals have an answer. But my only one answer: Yangshengtang. As to why such a respected him, asking you to think about themselves. If you want it or do not think he was, then please re-think about it. Eventually would like to understand is his, that shows that you finally understand how to think about this problem, then I congratulate you. 2, have to talk about the relationship between public relations and advertising. Doer who in front of you, I do not intend to talk about gossip. We talk directly to the core of things: both of the respective roles and for what purpose? To put it bluntly, why do we need to do advertising, why should public relations? The most basic answer is this: The role of advertising in particular product output of the brand’s core message; The role of PR is used to build the brand image and a lateral expansio