体验英语第三册电子课件Unit Three.ppt

Unit Three Famous Brand Names What are you going to do if you are required by your boss to... sell a house What are you going to do if you are required by your boss to... f What are you going to do if you are required by your boss to... Try to define the concept “salesperson”. Write down as many words and expressions as possible. For example: A person who tries to persuade others to buy his products. What makes a successful salesperson? e.g. talkative Listen to the six secrets of a successful salesperson: Let me now share my six business success “secrets” with you: ______ There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can’t afford not to take certain business risks. ______ Keeping a tight control on expenses — while at the same time avoiding being “penny wise and pound foolish,” is a wise business practice. ______ The businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach. ______ Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed owing to poor marketing. ______ Provide more and better products and services, to larger numbers of people, at less cost. ______ An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service. I’ve just revealed a handful of universal principles of business success. If you apply them, they can contribute towards your own business success. Successful salespersons and brands How many successful salespersons can come into your mind? Who are they? e.g. Li Jiacheng; Bill Gates Take a piece of paper, and write down all the brands you have used and heard of, how much do you know about their way to success? e.g. Microsoft; Foun