行业分析报告：全球快速消费品电商通路去年同比增长30commerce_report_2017_-_Kantar_Worldpanel.pdfVIP

THE FUTURE OF E-C MMERCE IN FMCG I S S U E 4 | N O V E M B E R 2 0 1 7 THE GLOBAL ALIBABA AND FORECAST PICTURE AMAZON 2025 CONTENTS 03 | Introduction The acceleration of e-commerce and the new retail 04 | State of play The global picture Where to play How to play 12 | The new retail revolution Amazon vs. Alibaba: the race to the top Five minutes with Alibaba Models for success Mobile and social commerce Technology as a major accelerator 20 | 2025 forecast 22 | Conclusion 23 | Credits 202 INTRODUCTION THE ACCELERATION OF E-COMMERCE AND THE NEW RETAIL Stéphane Roger, Global Director of Shopper and Retail In previous years, we have measured and Walmart and J, Alibaba and described the expansion of e-commerce Bailian Group, Amazon and Whole in FMCG. We have seen the share in value Foods, and now Walmart and Google. of this channel growing to 4.6%. Last Brands too have become e-tailers with year, online experienced a 30% growth the rise of subscription models from top in sales, twice that of 2015 growth and manufacturers. much higher than the mere 1.3% increase generated by all FMCG channels in 2017. It is now clear that the solution to grow this channel is to bring together best practice Retailers and br