商务英语函电 7报价、报盘与还盘 [武汉理工].ppt

Unit 7 Quotation, Offers and Counter-Offers Teaching Objectives： ? Knowledge Requirements: 1 To enhance students’ awareness of basic knowledge of quotation, offers and counter offers. 2 To enable students to become familiar with the main contents of quotation, offers and counter-offers. ? Competence Requirements: 1 To read and translate letters of quotation, offers and counter-offers. 2 To write effective letters on making an offer and counter-offer. Part One Brief Introduction An offer is an expression of will from the exporter to sell particular goods under the terms and conditions stated (including quantity, prices, time of shipment, terms of payment, etc.). The person making the offer is called the offerer. The person to whom the offer is made is called the offeree. In international trade, offers can be divided into two kinds: firm offer and non-firm offers. An offer is sometimes called a firm offer if it is a definite promise to sell and the terms in the promise will not be changed if it is accepted by a buyer within the given validity time. It must be clear, definite, complete and final. Non-firm offers are the ones which are not binding on the sellers and the details of the offers may change in certain situations. An offer letter usually includes the following: 1. An expression of thanks for the enquiry, if any. 2. Name of commodities, quality, and specifications. 3. Price terms, discounts, commission and terms of payment. 4. Packing and date of delivery. 5. The validity period of the offer (for firm offer). It is the buyer’s option to accept or reject or counter-offer during the validity period. If the buyer accepts, then it is a contractual obligation. So no reputable seller would risk his reputation by withdrawing his offer before the stated or agreed time. When a buyer rejects a quotation or other offer, he should write and thank the seller for his trouble and explain the reason