ASSESSEMENT-3 Team Case Report on MICROSOFT’S STRATEGY MANAGEMENT.doc

ASSESSEMENT-3 Team Case Report on MICROSOFT’S STRATEGY MANAGEMENT Haiyang dong ASS 3 s0199195 Page 8 of 16 ASSESSEMENT-3 Team Case Report on MICROSOFT’S STRATEGY MANAGEMENT MGMT19114- STRATEGIC MANAGEMENT Term 3, 2010 Prepared and Submitted by Rajeshkumar, KARUVAMPALAYAM PONNUSAMY- S0173226 (TEAM LEADER) Peng Shi - S0102296 Faith, NAEKU -S0191291 Haiyang Dong - S0199195 Tutor: Rae, SUBRAMANIAM. Due Date: 20 January 2011. Date Submitted: 20 January 2011 Executive Summary This report is been conducted to analyze the external and internal environment of Microsoft in order to see whether this enterprises need to improve in some of its businesses. In order to achieve the above aim, this report had firstly discussed and analysed the external and internal environment of Microsoft through the situation analysis (SWOT), industry and competition analysis in terms of both five force analysis and the key competitors’ analysis; besides, strategy formulation has been conducted in terms of the briefly look at the Microsoft’s organizational, operational, HR, marketing, R&D strategies as well as the general financial performance. Finally this report had analysed the Microsoft’s macro-environments through the PEST model. After the above analysis, there are two main findings of the report: In order to keep the sustainability of Microsoft, this company need to split its Office and internet services business from it and have them dependently competing in the markets; In order to ease the piracies’ problem in emerging countries, Microsoft need to create flexibility in pricing of OS software; The former activity can be accomplished throughout the whole year, from January of 2011 to November of 2011, whilst the latter activity can be accomplished in the first half year of 2011, in order to catch up with the summer hot sales in emerging countries. Table of contents Executive Summary 2 Chapter 1: Introduction 4 Chapter 2: Discussion and Analysis to Address 5 2.1 S