腾讯云品牌书.pdf

腾讯云品牌书 Tencent Cloud Brand Book Created by ISUX Brand Center 2016. 03 欢迎 Welcome 本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形 设计以及图像排版风格，以保持“腾讯云”的品牌视觉识别统一性。本手册 将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料 上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键 视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学 习灵活运用其中的基本规则，从而衍生出更具创新、新颖、个性以及多维度 特点的表达形式，传达出强大有力的品牌信息。 This guideline contains basic principles and examples that are needed to maintain the consistency of Tencent Cloud’s brand identity, from the primary logo, color, graphic device, imagery through to the typographic style. It shows you what these key elements are and how to apply them correctly and consistently throughout the various applications. It is essential that the key elements should be applied correctly and consistently. However, there is enough flexibility to always produce fresh, creative and differentiated communication pieces. It is not essential to use every element on every item of communication, but to deliver a strong brand message without compromising the brand identity. 目录 4.00 品牌专用字体 4.01 中文 Chinese 40 - 41 Contents Typography 4.02 英文 1 English 1 42 - 43 4.03 英文 2 English 2 44 - 45 1.00 品牌 1.01 品牌概述 Brand Overview 10 - 11 5.00 图标系统 5.01