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Module Description, 2016/17
Module Code:Module Title:
Business Communication
Module Short Name:
BC
Module Provider:
BM Department, SII
Level:
Year 1/2
Type:
Core
Module Co-ordinator:
Dr. Zhenhua Liu
Number of credits:
2
ECTS VALUE=
Module Availability:
Semester 3
Pre-requisite/Co-requisites:
Some knowledge on management theories and concepts, as well as the awareness of cultural difference are essential. Some experience of frequently used communication methods, especially the emerging technologies/tools is desirable.
Module Overview
‘In business, communication is everything’ –Robert Kent, former dean of the Harvard Business School. Effective communication skills are a prerequisite for succeeding in business. The workplace is much more diverse and complex which requires more sophisticated communication system, while advances in the telecommunications have increased communication capabilities. Therefore communication needs to be consistent, effective, and customized for the business to prosper.
This module aims to help students understand the theoretical aspects of business communication and apply them in practices; to provide a range of communication opportunities to enable students to practice and develop their effectiveness and confidence in a business environment; to improve their communication skills necessary for establishing good interpersonal relationship both inside and outside organizations.
Module Aims
Learning Outcomes:
Upon completion of this module students should be able to:
Understand why effective communication is important in a corporate environment
Assess the business communication process
Choose appropriate technology for business communication
Critique common forms of written business documentation
Explain how to run effective group communication
Apply principles of different forms of communication to real-world business situations.
Units of Assessment
Weighting
(100% in total)
Intended module learning outcomes to be as
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