牛津英语m4,u1,advertising,reading,教案.doc

牛津英语m4,u1,advertising,reading,教案 篇一：牛津译林版 高中英语必修四M4Unit1 Advertising Reading教案 Period2 Language points of Reading 一【设计思想】 本堂课是阅读课的第二课时。本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。在此基础上，操练文章中的主要语言点。形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。 二【教学目标】 1. To get to grasp the usage of the main language items. 2. To train listening, speaking, reading and writing skills by practicing the language items. 三【教学重难点】 1.Enable the students to master the main language points freely. 2.Enable the students to master the useful phrases and words. 3.Enable the students to apply the language points into practical exercises. 四【教学环节】 【课堂导入】 Step 1: Revision Ask students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______. 【预习检查】英译汉/识记短语 Step 2: Refer to the English book and find out the following useful expressions. 1. 对?习以为常，习惯于 8. 公益广告 2. 如此?以至于 9. 为?付钱 3. 做关于?的研究 10. 旨在做某事 4. 和某人分享某物 11. 保护?以免受? 5. 说服某人做某事 12. 意识到? 6. 相信，信仰? 13. 即使 7. 商业广告 14. 欺骗某人做某事 【课堂教与学】 重点单词、词组或句子用法探究 Step 3: Cooperation and discussion 1. Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the usage of the underlined words. 1. We are so used to them that we often do not even realize how many we see and hear in a day. 2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 3. PSAs are often run for free, and are meant