贵州省旅行社业的现状及其发展对策.doc

Y 学科专业研究方向: 导 师 研究生 徐 ^ ^ 中国▲贵州_贵阳 2005年5月 rx^fs 贵州大学 2005届硕士研究生学位论文 贵州省旅行社i的现状及其发展对策 THE STUDY OF PRESENT CONDITION AM) DEVELOPMENT STRATEGY IN GUIZHOU TRAVEL SERVICE INDUSTRY ABSTRACT Tourism industry is powerfol in correlative function, which contributes to the growth of economy greatly. Many countries have served tourism industry as smtmiacular indmtry. Travel service industiy is one of the three sustentacular industries in tourism industry，which packs a wallop in tourism industry and national economy, GuiZhou is blessed with abundant tourism resources. The development of travel service industry is usefii! for Guizhou economy and our country's economy* Bat in fact，the development of travel agency industry in Guizhou is not satisfactory. It is iow-level in our country. The vitel reason is that we didn't develop it strategically. So, how to develop Guizhou's travel service industry is a problem to government officer and tourism scholar. At the same time，this problem is more and more urgent and important. The professors suggest the new teiritory development strategy in”9+:2 districts" in 2003. So, how to develop quickly s Guizhou' travel service industry , make use of districts cooperation. It is a neodoxy in study the developrti^tlt of Guizhou' travel service industry. The paper frames the development strategy and present condition of travelindustry in Guizhou province by analyzing the present development condition combining inner and outer surrounding. The purpose of this dissertation is to be point of reference in shaping correct decision for the development of travel service industry. Simultaneity, it is helpful to the development of travel agencies. "Key words ； Guizhou province, travel service industry, development strategy’ present condition 第一章绪论 1.研究的背景、目的和意义 旅行社被称作旅游产业的龙头，在旅游经济活动中发挥连接生产与消费以及旅游生产 各个环节，为旅游产业开发和引进客源、进而引导生产和消费等重要作用。中国旅游是在改 革开放时期迅速发展起来的，旅游业现已作为国民经济发展的支柱产业，起着非常重要的作 用。然而作为产业龙头的旅行社业，并没有在旅游业中发挥先导和带动作用，即龙头不强也 基本上娃一个不争的事实。从现象上看，旅行社投资不足，有些机制陈旧，行为不规