战略及平衡计分卡.ppt

China Elements for Strategy Execution变革的中国因素 Key Strategic Questions关键战略问题 Where are we now – what is our business & organizational situation?我们现在所处的位置—我们的业务和组织的现状如何？ Where do we want to go? 我们的目标是什么？ What businesses do we want to be in ? 我们想发展哪些业务？ What market positions do we want to achieve?我们想在市场上占什么位置？ What buyer groups & needs do we want to serve?我们的客户群和他们的需求是什么？ What outcomes do we want to achieve?我们想要取得的结果是什么？ How will we get there? 我们如何达到目标？ Which business stage is xxxxx in now?xxxxx现在处于哪个阶段？ Strategy: SWOT Qs 1, 2 & 3 What are our strengths? What might be our organization’ssustainable competitive advantage ?我们的优势在哪里？公司的长久的竞争优势是什么？ What are the areas we need to improve in order to successfully implement our business strategy?要成功实施商业战略，哪些方面我们还需改进？ What are our possible opportunities?什么是我们的可能的机会？ What are the key business sectors we should focus on?哪些是我们应该聚焦的关键业务区？ Why is this a good market? How big is it now? Estimate future growth.为什么这个市场比较好？它现在有多大？评估一下它未来的成长状况。 What are the key aspects of each market’s characteristics?每一个市场都有哪些关键特征？ Strategy: SWOT Qs 4 & 5 Analyze the Five Competitive Forces. How might we best defend againstthe IMPORTANT threats? 分析五种竞争力量，如何防止这些重要的威胁？ Rivalry among competitors 来自竞争对手的威胁 Substitute products 替代品 Barriers to entry 行业进入的门槛 Negotiating power of suppliers 供应商讨价还价 Negotiating power of buyers 顾客讨价还价 What should be our future strategic focuses?我们的战略重点应该是什么？ Three Value Propositions三种价值定位 Service Excellence: Delivering what customers want with hassle-free service and superior value优质的服务：坚持“客户是上帝”的服务态度，超值满足客户所需 Case 案例: American Express 运通 Operational Excellence: Delivering high-quality products quickly, error free, and for a reasonable price高效的运作：提供高质量的产品，保证运货及时，不出错，价格合理 Case案例: Dell Computer 戴尔电脑 Continuous Innovation Excellence: Delivering products and services that push performance boundaries and delight customers持续的创新性：永远交付能够为客户消除障碍的产品和服务，愉悦客户 Case案例: Cisco Systems 思科系统 Why a Mission or Strategic Vi