基于SWOT分析解析浅谈恩施州发展生态文明旅游业—学年论文.doc

题目：基于SWOT分析浅谈恩施州发展生态旅游业 摘? 要 “生态恩施州，土(家)苗风情园”、“鄂西生态文化旅游圈”的提出给恩施发展生态旅游业定了个调，恩施州生态旅游资源非常丰富，既有优美宜人的自然风光，又有独特的民族风情。借助现代营销学中常用的ＳＷＯＴ分析法我将对对恩施州发展生态旅游业面临的优势、劣势、机会和威胁进行分析，并提出其旅游 业发展的对策建议及前景展望。 关键词 恩施州； 生态旅游业； ＳＷＯＴ分析； 前景 Title: Based on the SWOT analysis of the development of eco-tourism in Enshi Abstract "Eco-Enshi Prefecture, soil (home) Miao style garden", "western Hubei Eco-cultural tourism circle" of the proposed development of eco-tourism to the Enshi set the one tune in Enshi Prefecture of eco-tourism resources are very abundant, both beautiful natural scenery and pleasant , another unique ethnic customs. With modern marketing SWOT analysis commonly used in I will be right in Enshi Prefecture facing the development of eco-tourism strengths, weaknesses, opportunities and threats analysis, and make their travel Key Words Enshi; eco-tourism; SWOT analysis; prospects 目录 一、引言····································································1 二、恩施州发展生态旅游业ＳＷＯＴ分析········································1 （一）、优势分析···························································2 （二）、劣势分析··················································3 （三）、机会分析··················································4 （四）、认清威胁····················································4 二、恩施州生态旅游业发展对策······································5 （一）、 实行ＳＯ战略，依靠内部优势，利用外部机会·················6 （二）、 采取ＷＯ战略，克服内部劣势，利用外部机会·················7 （三）、实行ＳＴ战略，依靠内部优势，回避外部威胁··················7 （四）、采取ＷＴ战略，克服内部劣势，回避外部威胁··················8　 三、前景展望······················································8 参考文献··························································9 一、引言 生态旅游是具有保护自然环境和维护当地人民生活双重责任的旅游活动，生态旅游的内涵更强调的是对自然景观的保护，是可持续发展的旅游。生态旅游作为一种理想的形式，已在我国取得了一些进展，并成为许多地方和部门规划中不可缺少的项目。借此恩施州也积极投身探索和发展生态旅游，实现经济效益，生态保护和社会效益三赢。 恩施州位于大武陵地区清江流域的湖北西南部，面积2.4万平方公里。这里具有少数民族特色的文化、良好的生态、宜人的气候，有专家把恩施称为“中国的绿肺”，随着“铁、公、机”条件的改善、“鄂西生态文化旅游圈”的提出恩施打造成国内外知名的旅游目的地为时不远，实现生态环境保护和发展旅游经济富州富民的目的将逐步实现。但在发展的同时，也存在许多问题与挑战。借助现代营销学中常用的ＳＷＯＴ分析法对恩施州旅游业面临的优势、劣势、机会和威胁进行分析，并提出发展生态旅游业的