- 1、本文档共9页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
SECTION 1: True and False <TOTAL20 marks>
For each of the following, place a “T” if the statement is “true”, “F” if the
statement is false. (20 marks)
__F____1.When the price setter stresses the supply or cost side of the pricing problem,
they are using competition-orientation pricing.
____T__2. All activities involved in selling renting, and providing goods and services
to ultimate consumers for personal, family or household use are known as retailing.
___F___ 3.Any paid form of nonpersonal communication about an organization, good,
service or idea by an identified sponsor is called: publicity
___F___ 4. The main reasons a firm segments its markets is to refine sales forecasts
and allow for more product differentiation.
____F___5. The retail position matrix makes use of these two dimensions:width and
depth of product line.
_____T___6. The purchase of a bottle of water is a low-involvement purchase.
___F___ 7.During the introduction stage of the PLC, sales gradually increase and
competition becomes tough.
___F___ 8 “Marketing” is best described as “selling”
__T____ 9. The marketing objective for the maturity stage of PLC is to maintain
brand loyalty.
____F___10. In introduction stage, a company retains the product but reduces
marketing support costs it is in what stage of the PLC.
SECTION 2: Multiple Choice. (Total 40, 2 Marks/Question)
Right answers are highlighted.
1. Between classes, many college students stop at conveniently located vending
machines for their favorite candy bar and soft drink. Their choices are generally made
quickly and with little or no effort to consider alternative product offerings. The
college students described here are most likely involved in __________.
a) limited problem solving situations
b) routine problem solving situations
c) extensive problem solving situations
d) intensive problem solv
1亿VIP精品文档
相关文档
最近下载
- 2024届绵阳三诊 理综答案.doc
- 基于单片机的太阳能路灯控制系统设计_毕业论文.doc
- 经营管理部副经理岗位说明书.doc
- 2024离婚协议书范本 标准版.pdf
- AP微观经济学 2013年真题 (选择题+问答题) AP Microeconomics 2013 Released Exam and Answers (MCQ+FRQ).pdf VIP
- 农村物流发展的问题与对策.doc VIP
- 《《好家风、伴成长》主题班会课件》.ppt
- 交管12123驾照学法减分货车专用试题库(70题含答案).pdf
- 2023年07月广东深圳市南山区机关事业单位公开招聘大学生实习人员61人上岸笔试历年难、易错点考题附带参考答案与详解.docx VIP
- 人教版七年级下册数学教案全册-七年级下册人教版数学.pdf
文档评论(0)