How Does a Successful CEO Sound如何成功的CEO教学提纲.pptx

How Does a Successful CEO Sound?Look same, different price$500$2000$1000The other two call him : CEO!Interesting finding:A recent research conducted by two top US Universities suggests that : for men, it may help to have a nice, deep voice.The research is conducted by Duke Universitys Fuqua School of Business and University of California, San Diegos Rady School of Management.The professors studied the vocal pitches of 792 male chief executives at publicly traded companies. They wanted to find out whether deep voices correlated with success. A separate Duke study also found that voters favor political candidates with deeper voices.Listen to the 3 different voices. Question: who would you vote for?Different voices - “Yes, we can!”The deeper (low-frequency) voice: 80 – 125.5 Hz The higher voice: 125.5-392 Hz The researchers in this latest study tracked the vocal fundamental frequencies of CEOs speech during earnings calls or investor presentations.analyzed measures of their success, including compensation, company size and tenure.The median CEO, with a 125.5 hertz vocal frequency, earned $3.7 million, ran a $2.4 billion company and was 56. researchers found that executives with voices on the deeper (that is, lower-frequency) end of the scale earned, on average, $187,000 more in pay and led companies with $440 million more in assets. The CEOs with deeper voices$187,000 more in pay$440 million more in assets of companies they ledThat benefit proved true even when controlling for a leaders experience, education, dominant facial features and other variables that might sway decisions of recruiters and compensation committees.But deeper voices not necessarily mean low and hoarse voice. You don’t want to sound like a Debby downer or a mean guy. An unhappy/ rude voiceA negative/depressed voiceConclusionFor men,?a deeper voice comes across as authentic, inspiring trust and reliable.To be a sucessful business leader, a deeper but sincere, confident and clea