小家电市场调查分析报告.docx

小家电市场分析 一、简介 A small?appliance or small?domestic?appliance is?a portable?or?semi-portable?machines,?generally?used?on table- tops, counter-tops,?or?other?platforms,?to?accomplish a household task.?Examples?include microwave ovens, toasters, humidifiers,?and coffee? makers.?They?contrast with major? appliances?(British?"white? goods"),?such?as the refrigerator and washing? machine,?which?cannot?be?easily moved?and?are?generally?placed?on?the?floor.?Small?appliances also?contrast?with consumer?electronics?(British?"brown goods") which?are?for?leisure?and entertainment rather?than purely?practical?tasks. 小型家电或小型家用电器是便携式或相对便携式机器，一般用于台面、柜 面或其它平台上，完成家庭活动。例如包括微波炉、烤面包机、加湿器、 和咖啡机。他们与大家电（英国的“white?goods”）相反，如冰箱和洗衣 机，不能轻易移动，一般放在地板上。小家电也与小型消费累电子产品 （英国的“棕色商品”）不同，他们用来休闲和娱乐，而不是用于纯粹的家 庭工作生活。 1.?使用 Some?small?appliances?perform?the?same?or?similar?function as?their?larger?counterparts.?For?example,?a toaster? oven is?a small?appliance?that?performs?a?similar?function?as?an oven. Small?appliances?often?have?a?home?version?and?a?commercial version,?for?example waffle? irons, food? processors, and blenders.?The?commercial,?or?industrial,?version?is?designed to?be?used?nearly?continuously?in?a?restaurant?or?other?similar setting.?Commercial?appliances?are?typically?connected?to?a?more powerful?electrical?outlet,?are?larger?and?stronger,?have?more user-serviceable?parts,?and?cost?significantly?more. 一些小家电的功能与其较大的同类产品相同或类似。例如，吐司机是一种 能够像烘箱一样执行类似功能的小家电。小家电通常具有家庭版和商业 版，例如华夫饼机，食品加工机和搅拌机。商业或工业版本被设计为在餐 馆或其他类似的环境中几乎不停的连续使用。商业电器通常连接到功率更 高的电源插座，具有更多的用户可维修部件，成本更高。 2.?分类与举例 Cooking,?such?as?on?a hot? plate or?with?a microwave? oven Heating,?such?as?an electric? heater Cooling,?such?as air? conditioning or?a fan Lighting,?using light? fixtures Beverage-making,?such?as electric kettles, coffeemakers or iced? tea-makers 烹饪，如电饼铛或微波炉 加热，如电加热器 冷却，如空调或风扇 照明，使用灯具 饮料制造，如电热水壶，咖啡机或制冰机 烧烤?加湿 图?1 各类家庭用品在全球市场的份额 3.?价格 Small?appliances?can?be