深圳市房屋租赁市场现状分析及营销方式创新研究.docxVIP

PAGE PAGE PAGE 1 PAGE PAGE 1 毕业论文 深圳市房屋租赁市场现状分析及营销方式创新研究--以自如友家为例 教学单位: 管理学院 专业名称: 工商管理 学 号: 2014020201035 学生姓名: 冼镇培 指导教师: 蔡尚斌教授 指导单位: 管理学院 完成时间: 2018年4月20日 电子科技大学中山学院教务处制发 PAGE PAGE 13 深圳市房屋租赁市场现状分析及营销方式创新研究--以自如友家为例 摘 要 在2017年，房屋租赁无论在政界或商界都是一个炙手可热的词，这个“住房租赁元年”，前所未有的政策支持力度带动房屋租赁市场进入高速发展，尤其在深圳这样的一线城市发展更为剧烈。深圳作为第一批改革开放的国际大都市，经济的快速发展吸引了大批外来人口，再加上持续上涨的房价，导致住房需求与供给严重不足，只好通过租屋来解决最基本的住房需要，房屋租赁在这一背景下慢慢发展起来。由于传统的房屋租赁市场存在弊端多，房源不真实，虚假情况多，黑中介乱收费，已经慢慢被市场淘汰。取而代之的是长租品牌公寓，“O2O”房屋租赁创新模式越来越受需求者的喜爱，所有传统住房租赁的弊端问题都可以通过互联网线上进行解决，而且服务是他们的一大特点，新兴的房地产长租品牌公寓在一线城市慢慢发展起来。 关键词：房屋租赁；O2O模式；长租品牌公寓 The Analysis Of The Current Situation Of The Housing Rental Market In Shenzhen And The Innovation Of Marketing Mode -- Take Ziroom As An Example. Abstract In 2017, housing leasing was a hot word in both the government and the business world, the "housing lease year", an unprecedented policy support to drive the housing rental market into the fast lane, especially in a city like Shenzhen. As the first international metropolis of reform and opening to the outside world, Shenzhen has attracted a large number of foreign population with the rapid development of the economy, and the housing demand and supply are seriously inadequate. The housing demand has to be solved by rent housing to solve the most basic housing needs. Housing leasing has developed slowly in this context. There are many drawbacks in the traditional housing rental market, such as the housing is not authentic, the false situation is much, the two landlords and the black intermediary have been charged with fees, and have been gradually eliminated by the market. Instead of the long rented apartment, the "O2O" housing lease innovation model is becoming more and more popular with the demand. All the disadvantages of the traditional housing lease can be solved through the Internet, and the service is a major feature of them. The new real estate long rent brand apartments have developed slowly i