电子商务英语创新型教程Chapter 2Emarketing.pptx

电子商务英语创新型教程Chapter 2E-marketing;New words and Expressions;New words and Expressions;New words and Expressions;New words and Expressions;Group Discussion: How many E-marketing strategies can you list?;Key expressions:;Key expressions:;Key expressions:;Key expressions:;Key expressions:;Key expressions:;课后练习参考答案;Ex 2. Translation 1. Translate the following words or expressions into English. （1） clicks （2） WOM（Word-of-mouth） Marketing （3） frequency （4） banner （5） event marketing （6） pop-up （7） Page Views （8） Bidding Rank （9） Cost per Click （10） Search Engine Marketing;2. Translate the following paragraphs into Chinese. 原生广告， 简单来说， 就是融合了推广网站、 APP 本身的广告， 这种广告会成为网站、APP 内容的一部分， 顾客很难辨识出它是一种广告形式。 使用不同的技术， 原生广告会以不同的名目出现： 赞助名单、 专业贴文或者在线软文。 其实这些概念还是有着一定差别的。 原生广告和软文广告 原生广告是从网站和 APP 用户体验出发的无缝盈利模式， 而大部分的软文广告， 无论行文多么流畅、 设计多么完美， 在用户阅读时总能体会到一种 “ 脱节” 的感觉。;Ex 3. Practical exercise Keys for reference: Here is an overview of the best practices to increase the brand awareness: ??Increase your visibility on Baidu thanks to SEO actions. If you want to reach Chinese customers you’ll need to have a website translated in Chinese. Once your website will be launched you need to make it visible on Baidu, the most popular search engine in China. If you’re well ranked on Baidu, it will for sure increase your visibility and brand awareness. SEO seems to be the best way to do it.;??Use the online PR to increase the feeling of trust. Before buying products of a new cosmetic brand, Chinese consumers need to have faith in the brand. If they saw that famous online magazines talk about the brand it will help them to have this feeling regarding your brand. ??A presence on the Chinese social networks is necessary. You must have a certified account on the major social media such as Weibo and WeChat ifyou want to build a community that will talk about your brand. In order to increase your number offollowers you must create qualitative content and put it on the right platforms at the right moment.;In addition,