电子商务英语创新型教程Chapter 5Customer Relationship Management.pptx

电子商务英语创新型教程Chapter 5Customer Relationship Management;R, formerly known as the Xiaonei Network (Chinese: 校内网 ; literally: “on-campus network”) is a Chinese social networking service. It is popular among college students. Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.;New words and Expressions;New words and Expressions;New words and Expressions;Group Dicussion: How can customer relationship management be applied in business? Please elaborate them in detail.;Key expressions:;Key expressions:;Key expressions:;课后练习参考答案;Ex 2. Translation 1. Translate the following words or expressions into English. （1） existing customers （2） sales lead （3） smart technology （4） wearable devices （5） social media （6） freed-up time （7） keep track of （8） big data （9） the era of Internet （10） identical workflows;2. Translate the following paragraphs into Chinese. 这些关键功能为客户关系管理系统的有效实施提供了一些重要的好处。 其中一个主要的好处是改善现有的客户关系。 这将导致公司能更恰当地通过了解客户群的特定需求， 来识别客户的需求的能力， 以此提高销售量。 另外， 根据他们过去的历史和趋势， 更好地预测客户的需求， 更好地识别哪些客户是有利可图的， 更好地通过推荐替代品或升级的公司产品来提 高交叉销售能力。 Ex 3. Practical exercise ( 略 )