讲座培训课件 Seizing the Future Mail Order Market Potential in China.ppt

* 0 100 200 300 400 500 600 700 800 900 1000 1997.10 1998.7 1999.1 1999.7 2000.1 2000.12 Internet users Internet users forecasted in December,1998 The number of Chinese computer connected increases from 0.3Mio. in Oct,1997 to 3.5Mio. in Jan,2000.Total bandwidth of leased international connection: 351M. By the end of 2000, 1500M. Domestic internet interface bandwidth: 100M. 85 percent of internet users express that they will go shopping on line when the interface condition becomes mature. (10000 persons) The speedy development of internet in China Source:CNNIC * Content A. Development of Chinese Retail Market B. Mail Order Market Analysis in China C. Quelle Shanghai SWOT Analysis D. Action Plan and Sales Forecast E. Conclusion * At the end of May 2000, Quelle Shanghai has generated a list with more than 500,000 target customers, of which 84,000 are active consumers. The response rate of average customer is 6.8% on the first quarter of 2000, and the average order value is 187.5 RMB. Corresponding figures for the active customers reached 14.7% and 200 RMB respectively. The net sales volume was 6.24 million in 1999, and the gross demand was as high as 10.12 million. Due to the still small customer base, Quelle Shanghai suffers from loss. Quelle Shanghai has trained and built up professional management team. The highlights of Quelle Shanghai 1997-2000 * Based on both the strong industry experiences of Germany Quelle, and its three-year operation in Chinese market, the company has reached deep understanding of Chinese mail order market. The customer appreciate the products and service of Quelle Shanghai very much. Quelle has already built up to some extent brand name among potential customers. The company holds a superior supplier relationship. The high reputation of Quelle to supplier was conf