山姆会员商店出版物及宣传品的批文申请流程.doc

Time Long-term, effective from Jan 1, 2004 时间 长期, 从2004年1月1日生效 Club All Sam’s Clubs in China 商店 所有中国地区的山姆会员商店 Coordinator: Jane Sheng/Coco Feng 协调员 Contact No. 07558933, 8908 联系电话 Objectives 目标 To protect SAM’S CLUB brand and maintain consistent visual identity globally 保护山姆会员商店品牌，保持全球统一的视觉形象。 To ensure all the SAM’S CLUB Internal & external publications & communications to Members, potential members & stakeholders in any format, such as signing, circular, flyer, direct mail, advertising, co-op advertisement, Member benefit partner advertisement etc. must be within approved company guidelines and consistent with SAM’S CLUB standards. 确保所有面对会员、目标会员及相关群体的对内或对外的出版物和宣传，无论以任何形式出现，例如标牌，彩页，单张，直邮，广告，合作广告，会员权益合作商广告等，均需遵守公司相关规定，并保持一贯的山姆会员商店标准。 Procedure of applying for publication & communication license 山姆会员商店出版物及宣传品的批文申请流程 Application should be attached with color sample or design file, copy or script, sending to division head for approval. 申请必须附带彩色样品或设计图样，文字或撰写的用语，呈送至部门负责人申请批核。 Merchandising采购部 Buyer presents color sample or design file, copy or script and sends to DMM for approval 采购员呈交彩色样品或设计图样，文字或撰写的用语， 向区域采购经理 申请批核。 DMM presents color sample or design file, copy or script and sends to Senior Merchandising Director or her authorized for approval. 区域采购经理呈交彩色样品或设计图样，文字或撰写的用语， 向区域高 级采购总监或其授权人申请批核。 Operation营运部: Club presents color sample or design file to Club GM to get approval 会员商店呈交彩色样品或设计图样，文字或撰写的用语， 向商店总经理申请 批核。 Club GMO present color sample or design file & send request to China Club Director 总经办呈交彩色样品或设计图样，文字或撰写的用语， 向中国山姆会员商店 营运总监申请批核。 Other department, please apply the SAM’S CLUB publication & communication license procedure rule 1 as above. 其他部门， 请呈交彩色样品或设计图样，文字或撰写的用语， 向部门经理申 请批核。 After Director of Operation/Merchandising and or division head approval, China Club GM/DMM/Other department presents color sample or design file & send request to top management of OH Membership MKT 待营运部或采购部总监批准后，会员商店总经理/区域采购经理/其他部门，请呈交彩