Chongqing market survey- not easy to say love you.doc

 PAGE \* MERGEFORMAT 7 Chongqing market survey: not easy to say love you More than half of enterprises in Chongqing to carry out their own market research, with 93.4% of the companies could not tell the name of market research companies, researchers and strong comprehensive strength in the same industry, with more experience of market research company in Chongqing selection of the most valued factor, Chongqing enterprises want to market research companies can effectively help solve some of their own market issues encountered and grasp consumer demand. This is our recently announced by the company in Chongqing on a business-to-demand market research study findings. Fast telephone access to the survey approach, were randomly selected Chongqing computers and communications, food, consumer goods, real estate, pharmaceutical and other industries for 60 companies, directly to corporate general manager, marketing manager or authorized representative for a visit. 72.0% of businesses had heard of market research company, but there are 93.4% of enterprises do not remember the specific name of the Market research is the nineties until the rise of industry, in recent years has been rapid development. Local enterprises in Chongqing contact with the research company was started nearly two years, and this survey shows that 72.0% of businesses have heard about the market research company, but let businesses know that the relevant person in charge to say a market research company The name, 93.4% of the people do not remember, there are some enterprises are referred to the ‘Japan Dentsu’, ‘Horizon Research’, ‘South China international market research firm’ and ‘oriental market research company’. It can be said, whether in the field of professional market research company or a local research company in Chongqing, the spread of the brand in Chongqing did not achieve the desired effect, although there are many market research companies have the help of the media by publishing t