坐堂医成为医药终端营销焦点（Zuotang medicine marketing has become focus of medical terminal）.doc

坐堂医成为医药终端营销焦点（Zuotang medicine marketing has become focus of medical terminal） Zuotang medicine marketing has become focus of medical terminal Author: Xu Guangchong (Gao Chong brand agency of Hongkong's International Day Group founder CEO) - reproduced indicate the source and the original author - original department Source: Hongkong business group - Gao Chong brand agency - international expert opinion - chief expert Xu Guangchong At the beginning of October 2007, the Ministry of health, the State Administration of traditional Chinese medicine jointly issued a notice, set the Chinese medicine clinic visits in 9 provinces of drug retail enterprises pilot. Notice: the Chinese medicine clinic visits by Chinese herbal medicine less than 400 varieties of pharmacy settings, allowing only Chinese herbal medicine to provide services. The notice also stipulates: set the consulting room must be independent from the consulting room of not more than 2, each consulting room construction area of not less than 15 square meters, to be equipped with the examination table, examination bed, stool examination and adapt and carry out the medical subjects of equipment and facilities. Named after the Chinese medicine clinic visits must be recognized by name and common name, namely "* * Chinese medicine clinic visits, not to doctors, experts, hospital name hanging signs, exaggerated. Notification requirements: Chinese medicine clinic visits only open to Chinese herbal medicine, medicine, western medicine, no open health care products. If there is out of economic interest driven "dachufang" and misleading, lured the purchase of medicines and other phenomena, if the case is serious, revoke the license of Chinese medicine clinic visits. Notice issued since, at present, has set up a Chinese medicine clinic visits in 30 provinces and cities in pharmaceutical retail enterprises pilot, is undoubtedly to the terminal sales promotion of new light point. Take medicine of terminal sales promotion 1.