“案例分析：埃森哲的知识管理”.ppt

Knowledge Management @ Accenture Agenda Case Introduction Theoretical Background of KM Company’s Background Knowledge Management @ Accenture Strategy and SWOT Analysis Knowledge Management Technology Main issues Analysis and Recommendations Actual Implementation Case Introduction Accenture had a long history of focusing on Knowledge Management (KM) Accenture faced budget cutting and headcount reductions More demand for KM Preparing the launch of the Knowledge Exchange T. Barfield (KM lead) needed to provide recommendations for future direction What is Knowledge Management? KM comprises a range of practices used by organizations to identify, create and distribute knowledge. Knowledge consists of: personal knowledge and experience published material specific material Knowledge Management “A form of expertise management which draws out tacit knowledge making it accessible for specific purposes to improve the performance of organizations” (Broadbent, 1997) It must involve capturing the internal knowledge generated by a firm – its best thinking on products, customers, competitors, and processes – and sharing it.” (DiMattia et. al, 1997) Why is KM important? Retention of knowledge Helps organizations repeat success and prevent mistakes In an environment in which the information is widely available, the successful players are the ones that properly leverage that asset KM - IT tools E-Mail, Internet Intranet Document Management Workflow/Groupware Imaging Information retrieval systems Electronic publishing systems Data Warehousing and Data Mining Company Background Originated as a feasibility study for General Electric in 1953 Arthur Andersen implemented automating payroll processing at GE Formed as Anderson Consulting in 1989 Accenture went public in 2001 Company Background Won 2006 MAKE Award Other winners included: Apple, Google, Microsoft, PWC Employees 100,000 (2005), 178,000 (2008) Consolidated in 47 countries with headquarters location In 2004 ROI wa