北欧諸国の伐出作業の現状と我が国の林業.ppt

Oct. 30, 2007 IUFRO All Division 5 Conference, Taipei (Owari, T.) Marketing Strategies, Functions, and Benefits of Forest Certification: A Cross-cultural Comparison Toshiaki Owari, Ph.D. (The University of Tokyo, Japan) Certified Forests and Products 2007(Kraxner et al., 2007) The area of certified forests worldwide totalled 294 million hectares, or about 7.6% of the world’s forests. The potential roundwood supply from the world’s certified forests is estimated at approximately 387 million m3. The number of CoC certificates totalled 8,600, of which 63.4% were by FSC and 36.6% by PEFC. The Market for Certified Forest Products … may have a significant impact on business and policy-making (Kraxner et al. 2005) … is not well understood due to the absence of official trade statistics (Rametsteiner et al. 2003) Market actors and policy makers are hampered by lack of information (UNECE 2005) Motivation We examined the role of forest certification in the Finnish wood products suppliers (Owari et al., 2006). In a country with different certification schemes in operation, there may be different perceptions within companies about forest certification. Further research should examine the situation in a number of different countries to reveal similarities and differences among them. Purpose The purpose of this study was to compare the role of forest certification in marketing between Nordic Europe (Finland and Sweden) and Japan. Status of Forest Certification Study Framework Methods A nationwide survey with standardized questionnaire scheme was used for each country. Finland Personal interviews with 25 wood products companies in Sep-Dec 2004 All having PEFC CoC, mainly small and medium sized Sweden A self-administered electronic survey distributed to 149 companies in Dec 2004 (49 surveys undelivered) 27 usable responses by Mar 2005 (adj. resp. rate 27%) 70% having FSC CoC, 48% having PEFC CoC Methods Japan A mail survey targeted 247 companies with FSC, PEFC, or SGEC CoC