浅析余额宝对于电子商务发展的影响 (1).docVIP

PAGE PAGE I 浅析余额宝对于电子商务发展的影响 Effect of balance of treasure for the development of electronic commerce 近几年，随着信息技术进步以及电子商务的飞速发展，互联网对金融业的发展产生了深刻的影响。以“余额宝”为代表的创新业务深刻的改变着我们的消费习惯、生活方式甚至是经济发展格局，并展现出不断扩大的市场空间和潜力。余额宝无缝对接天弘基金的增利宝，得到支付宝客户的极大认可，在不足一个月内募集的规模超百亿，引起市场金融的高度关注和讨论。余额宝的推出得到支付宝客户的极大认可，也进一步加快互联网对金融市场的重构步伐。余额宝的推出进一步加快互联网对金融市场的重构步伐，对银行的冲击尤其显著。银行必须充分重视互联网金融带来的变革，并积极主动创新，采取相应的措施适应市场的变化，在激烈竞争中存活下来。如何加快我国支付业务创新，实现规范发展是一项需要深入研究的重大课题。本文通过对余额宝的介绍，分析了其存在对于电子商务发展所造成的影响并探讨如何充分发挥优势，进一步促进电子商务的未来发展。 关键字：余额宝 电子商务 余额增值 天弘基金 网上购物 Abstract In recent years, along with the progress of information technology and the rapid development of electronic commerce, the Internet has had a profound effect on the development of the financial sector. Represented by "balance" the innovation of the business of changing our consumption habits, lifestyle, and even the economic development pattern, and show a constantly expanding market space and potential. Balance seamless docking celestica fund ZengLi treasure, treasure, pay treasure customer great raise the size of the super billions in less than a month, the height of the financial market attention and discussion. Balance the launch of the treasure, pay treasure customer great also further accelerate the speed of the Internet for the reconstruction of the financial markets. Balance of further speed up the pace of the Internet on the financial markets of refactoring, the impact on Banks is particularly significant. Banks must pay attention to the change of Internet financial brings, and positive innovation, to take corresponding measures to adapt to market changes, to survive in the fierce competition. How to speed up the payment business innovation in our country, to realize specification development is a major issue needs to be further studied. Based on the introduction to the balance Po, analyzes its existence to the impact of e-commerce development and discusses how to give full play to the advantages, to further promote the future deve