hina s utbun turism：中国出境旅游.pdf

Perspectives in Asian Leisure and Tourism Research articles, essays, practical applications in hospitality, leisure and tourism - with an emphasis on Southeast Asia Volume 2 | Issue 1 Article 2 2014 China’s Outbound Tourism - Emerging Trends and Features in the Second Decade of the 21st Century Fan Xu xufanmail@163.com Suosheng Wang Indiana University, I ndianap olis, suwang@ Follow this and additional works at : /palat Recommended Citation Xu, Fan and Wang, Suosheng (2014) "China’s Outbound Tourism - Emerging Trends and Features in the Second Decade of the 21st Century," Persp ectives in Asian Leisure and Tourism: Vol. 2: Iss. 1, Article 2. Available at : /palat/vol2/iss1/2 This Article is brought to you for free and open access by the Hospitality & Tourism Management at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Perspectives in Asian Leisure and Tourism by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@. Xu and Wang: China's Outbound Tourism - Emerging Trends and Features Introduction Market demand for outbound tourism is growing rapidly in China thanks to China's rising economy, continual implementation of the "opening-up" policy, and the government's persistent efforts to improve people's living standards (People Daily, 2011). In 2011, 70.25 million Chinese traveled abroad, which was an increase of 22.42% over the previous year (CNTA, 2011). The top 14 destination countries in 2011 are South Korea (2.36 million), Malaysia (1.73 millio