金融课程财务报表分析.pptx

2021/6/14;2021/6/14;2021/6/14;企业活动 经营活动 投资活动 融资活动;;资产负债表;资产负债表;利润表;;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;现有公司间的竞争 行业增长率、集中程度、歧异性、转换成本、规模经济、学习成本、固定/变动成本、生产力过剩、退出成本;2021/6/14;2021/6/14;2021/6/14;2021/6/14;23;行业状况与财务报表;成本领先 同样的产品或服务 成本低 规模经济 高效率生产 产品设计简单 投入成本低 销售成本低 研发和广告费少 严格的成本控制;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;杜邦分析;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;小天鹅的战略选择;小天鹅的战略选择;小天鹅的战略选择;小天鹅的战略选择;小天鹅的战略选择;小天鹅的战略选择;现金流量表的内容;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;现金收入和支出;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;四个主要特点;四个主要特点;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14;2021/6/14