品牌价值-最有价值和最强大的油气品牌50强2022年度报告 Oil Gas 50 2022 The annual report on the most valuable and strongest Oil Gas brands.pptx

Oil Gas 50;Contents.;About Brand Finance.;;Brand Finance Oil Gas 50 2022;;;;;;Brand Value Brand Strength Analysis.;Top 10 Strongest Oil Gas Brands;;State owned Oil Gas groups continue their transformation by positioning themselves as enablers of the energy transition.;Brand Value Brand Strength Analysis.;Brand Value Ranking.;;;Interview with Dean Aragon.;ADNOC.;Interview with His Excellency Dr. Sultan Ahmed Al Jaber.;;Why Should I Value My Brand?;Period-to-period tracking helps to expose the brand attributes that are under or overperforming. Using brand valuation, you can start to expose the real financial impact of changes to key brand attributes.;A successful brand transition strategy is one that ensures the transfer of the existing brand equity to the new brand while minimising the risk of customer value loss. A brand valuation lens can help you model the financial impact of the various transition strategies. The cost of a slow transition for the benefit of maintaining customer value is a consideration that is often misunderstood or overlooked in favour of quick action. And indeed, the opposite is also true, sometimes a quick transition will improve business performance. So do you proceed with an overnight transition? Do you adopt interim brand endorsements? How much additional investment will be required to effectively transfer brand equity? A brand valuation framework enables teams to weigh up cost, time and activities (such as endorsements) to complete the most successful transition possible. 4. Sponsorship Analysis Sponsorship evaluation is one activity that is specifically suited to this type of analysis. Typically an area that has focussed on size of coverage rather than effect, there has been a general misunderstanding about how its benefit should be identified. The key question to ask when evaluating sponsorship is not How much would it cost as advertising? but rather What is its benefit to our bottom line? The answer to