商务英语函电教程 Unit 6 [武汉理工].ppt

Unit Six Orders and Acknowledgements Learning Objectives To describe the form of an order To learn how to place an order General View Order An order is an offer to buy. It is common form of correspondence for obtaining goods or services. To be sure to get exactly what is being ordered, accuracy and clarity are essential. Many buyers now use printed order forms which ensure that all the necessary information is given. When writing an order letter, you will include all the information the reader need to identify the merchandise, such as: Quantity Dimension Price Pattern of an Order Letter In the opening let the reader know immediately that this is a purchase authorization and not merely an information inquiry. If you’re ordering many items, list them vertically in the body of your letter. Include as much specific data as possible: quantity, order number, complete description, unit price, and total price, etc In the closing tell how you plan to pay for the merchandise. In addition to payment information, tell when the merchandise should be sent and express appreciation. Guidelines for writing 1. Here are some points which may be useful for writing order letters: (1) Begin an order with referring to some previous contact. (2) Give a detailed description of the goods needed including names of commodity, models, quality and quantity, etc. (3) Specify the package, mode of payment, port of shipment, time of delivery, etc. 2. The following points are about tips on how to reply an order. (1) Begin the letter with many thanks of the client’s interest in your goods. (2) Accept or reject, acknowledge the order immediately. (3) Better repeat the terms stipulated in the order when it is accepted. (4) Give reasons when the order is rejected. (5) Offer suitable substitutions in case the goods needed are unavailable. There is no set principle for writing such kinds of letters. As long as the purpose it achieved, the writ