宝洁与沃尔玛如何合作构建供应链.pdf

Chapter 8 Supply-Chain Partnership between PG and Wal- Mart Michael Grean and Michael J. Shaw Abstract: This paper describes the development of channel partnership between a manufacturer (Procter and Gamble, or PG) and a retailer (Wal-Mart). Both major players in their industries, PG and Wal-Mart found a way to leverage on information technology by sharing data across their mutual supply chains. The resulting channel has become more efficient because channel activities are better coordinated. There are reduced needs for inventories but greater returns by focusing on selling what the customers want. All in all, the supply chain between PG and W al-Mart has adopted a much better customer focus through the channel partnership. And it is mutually beneficial. This integration of the supply-chain information systems will become increasingly important both for enhancing business-to-business electronic commerce and for supporting the increasing volume and customization in business-to-consumer electronic commerce. Key words: Integrated Supply Chains, Information Sharing, CRP, Channel Partnership 1. INTRODUCTION One of the major transformations in the rapidly evolving digital economy occurs in the supply chains of both traditional and e-commerce companies. Information technology has enabled channel partners to trade goods, share information, and integrate their processes, thereby reshaping the inter-organizational dynamics