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Maximising the
AI opportunity
How to harness the potential of
AI effectively and ethically
Contents
01 Foreword from Cindy Rose
03 Executive summary
07 Chapter 1: The state of AI in the UK
11 Chapter 2: Embrace AI’s potential or risk being left behind
21 Chapter 3: It’s not what AI can do but what it should do
33 Chapter 4: Developing tomorrow’s skills, today
43 Conclusion
47 Industry spotlight
63 Appendix
Cindy Rose
CEO, Microsoft UK
Artificial Intelligence is becoming an and thinkers. Fast forward to today and are the business problems we want to
ever more important part of our we remain home to an internationally- solve – and how can AI help? What are the
lives. Many of us are already familiar renowned ac
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