重新思考ABM（基于账户的市场营销）的下一个机会.pptx

Table of Contents;Rethinking ABM for the next opportunity: Five priorities for 2021;;;;;;Most companies see higher ROI with ABM than with other types of marketing;Amid great success, the ABM community continues to expand;ABM programs continue to flourish with three distinct approaches;Most companies run one type of ABM, but 36% have a blended strategy;Companies are still early in leveraging technology and data;Maturity matters! The most experienced programs drive significantly higher results;;;ABM programs were not immune from the 2020 disruption;ABM budgets have been disrupted by the pandemic but in different directions;Changes in tactics this year were common as companies responded to the disruption;;;;B2B buyers’ COVID-adjusted IT spending continues to grow;;Amid the disruption, solution providers have gained trust with B2B buyers;;;;;;Account Insights*;;;;;;;;;;;Rethinking ABM for the next opportunity: Five priorities for 2021;;;;ITSMA and ABM Leadership Alliance survey participants*;;Moving to Maturity: ITSMA’s ABM Adoption Model;About ITSMA and the ABM Leadership Alliance